Wholesale Information for Retailers
ALLISON EU Wholesale FAQ
Answers to the most common questions about our collections, ordering process, European manufacturing, trade shows, retail partnerships and wholesale support.
Frequently Asked Questions
Everything You Need to Know Before Becoming a Retail Partner
Whether you represent an independent boutique, department store, specialist occasionwear retailer, agent or distributor, the answers below explain how ALLISON EU works with wholesale partners.
1. Who is ALLISON EU?+
ALLISON EU is a European womenswear brand specialising in premium occasionwear, wedding guest fashion, Mother of the Bride collections, luxury silk garments and contemporary womenswear. We design and manufacture our collections in Europe and supply carefully selected independent boutiques, premium retailers and department stores across international markets.
2. Who can become an ALLISON EU retail partner?+
We work with carefully selected independent boutiques, premium fashion retailers, department stores, chain stores, wholesalers and specialist occasionwear stores that share our commitment to quality, service and long-term partnerships.
3. Which countries do you currently supply?+
ALLISON EU works with retail partners across several European markets and continues to expand internationally. We welcome enquiries from suitable retailers worldwide.
4. Do you work directly with retailers?+
Yes. Depending on the market, we work directly with retailers as well as through selected local sales agents, distributors and wholesale partners.
5. What collections does ALLISON EU offer?+
Our collections include Occasionwear, Wedding Guest, Mother of the Bride, Contemporary Womenswear, Luxury Silk, Cruise and Resort, and Knitwear.
6. What makes ALLISON EU different from other wholesale fashion brands?+
Our retail partners value ALLISON EU for European design and manufacturing, premium European fabrics, contemporary yet commercial styling, inclusive sizing, luxury silk collections, reliable production, personal service, competitive pricing, exclusive designs and fabrics, short lead times and the ability to place smaller opening orders where appropriate.
7. Where are your garments manufactured?+
Our collections are designed and manufactured in Europe using carefully selected premium European fabrics.
8. What sizes do you offer?+
Most collections are available from UK size 8 to UK size 28, allowing retailers to offer a broader size range to their customers.
9. Are your collections designed specifically for wholesale?+
Yes. ALLISON EU is focused exclusively on supplying professional fashion retailers and wholesale partners.
10. How often do you launch new collections?+
We present two main collections each year—one for summer and one for winter—supported by seasonal product development and selected capsule collections where appropriate.
11. Can I preview the collection before placing an order?+
Yes. Retail partners can arrange a private appointment, visit one of our agents’ showrooms, meet us at selected international trade exhibitions or request access to our online wholesale collection previews.
12. How do I become an ALLISON EU retail partner?+
Complete the enquiry form on our website or contact the ALLISON EU Head Office directly. Once we receive your enquiry, we will review your business profile and arrange the next steps.
13. Do you exhibit at international trade shows?+
Yes. ALLISON EU regularly exhibits at selected international fashion trade events, including Harrogate Fashion Week, Irish Fashion Week and Stockholm Fashion Week, where retailers can preview upcoming collections.
14. What is your minimum order quantity (MOQ)?+
Minimum order requirements vary depending on the style. Our wholesale team will be pleased to discuss the most suitable ordering options for your business.
15. What are your production lead times?+
Production lead times vary according to order quantity and style. Our wholesale team will confirm estimated delivery schedules when your order is placed.
16. Can I reorder best-selling styles?+
Where production schedules and fabric availability allow, we will always do our best to accommodate repeat orders. Please contact our wholesale team for current availability.
17. Do you offer exclusive styles or protected territories?+
Exclusive styles or protected territories may be considered according to the retailer’s location, market coverage and commercial suitability. Please contact our wholesale team to discuss availability.
18. Do you provide marketing support?+
Yes. We support approved retail partners with professional images, social media content and promotional material where available.
19. Can retailers access high-resolution product images?+
Yes. Approved retail partners can access professional high-resolution images to support their marketing activities.
20. How can I contact the wholesale team?+
You can contact us through our website enquiry form, by email or by arranging a personal appointment. We look forward to learning more about your business and exploring a potential partnership.
Explore the Collections
Discover the ALLISON EU Womenswear Portfolio
Special Occasion
Elegant occasionwear for weddings, celebrations and premium retail.
Explore the Collection →Contemporary
Modern womenswear with refined silhouettes and coordinated separates.
Explore the Collection →Cruise Collection
Colourful styles designed for resort and summer occasions.
Explore the Collection →SS27 Preview
Preview the latest Spring/Summer wholesale collection.
Preview SS27 →AW26/27 Preview
Explore the latest Autumn/Winter collection.
Preview AW26/27 →Retail Partnership
Request access to current wholesale collections.
Start Your Enquiry →Still Have a Question?
Speak with the ALLISON EU Wholesale Team
We would be pleased to learn more about your business, answer your questions and explore a potential retail partnership.
Become an ALLISON Retail PartnerContact Us